Editorial and UX Writing Portfolio

POPSUGAR

Writing examples from my time at POPSUGAR.

POPSUGAR Author Page.png

POPSUGAR Author Page.png

POPSUGAR UV Dot.png

POPSUGAR UV Dot.png

POPSUGAR UV Dot 2.png

POPSUGAR UV Dot 2.png

POPSUGAR UV Dot 3.png

POPSUGAR UV Dot 3.png

POPSUGAR Commerce Example.png

POPSUGAR Commerce Example.png

 

Come From Away on Broadway

Aided in UX writing for homepage, chatbot, and Felt app launch.

CFA Homepage.png

CFA Homepage.png

CFA Chatbot.png

CFA Chatbot.png

CFA Felt 1.png

CFA Felt 1.png

CFA Felt 2.png

CFA Felt 2.png

 

CV

Experience & Expertise of Angelica Wilson


Baruch College / MA, Arts Administration

FEBRUARY  2016 - JUNE 2017,  NEW YORK, NY

I’m an experienced marketing, advertising, content creation, and editorial professional who brings a refreshing perspective and keen eye for UX and editorial writing. From my WFH desk in my hometown of New York City, over 15 million visitors have read my words at POPSUGAR alone. With my innovative ideas, ability to quickly spot the latest trends, experience using analytics to guide content strategy, and my passion for communication in all its forms, I’d be delighted to speak with you about how I can contribute to your organization.

AUGUST 2016 - PRESENT,  NEW YORK, NY

AMWLOVES / Writer & Yoga Instructor

  • Freelance content creator and writer for established companies in the beauty, fitness, and wellness industries

  • Yoga and meditation coach for Y7, Core by Hyperice, OMstars, Form+Flow, HealHaus, and Drunk Yoga

  • Written for POPSUGAR, ARTHOUSE (digital marketing agency), and Drunk Yoga

MAY 2021 - JUNE 2022,  NEW YORK, NY

  • Wrote SEO optimized editorial and commerce stories, each week, across fitness, beauty, and fashion verticals

  • Edited freelance and in-house stories daily

  • Pitched commerce and editorial content to the respective leads

  • Identified and reported on current and upcoming trends among Millennial and Gen Z audiences

  • Over 15 million readers within a year

MARCH 2018 - MARCH 2019,  NEW YORK, NY

ARTHOUSE / Assistant Producer

  • Built websites, digital ads, and newsletters from developer templates (ex: ComeFromAway)

  • Managed Ad campaign assets, timelines, and budgets

  • Worked collaboratively across departments (including creative team) to complete projects in a timely manner within a  tight-turnaround/startup environment

JULY 2017 -  MARCH 2018,  BROOKLYN, NY

  • Managed marketing asset production

  • Co-managed all social media platforms, incl.  content creation

  • Supported marketing team in UGC management

Additional skills include:

  • Google Suite (incl. Google Analytics)

  • Microsoft Office 365 (incl. Word, Excel, PowerPoint)                                   

  • Photoshop (Basic Skills)

  • Slack 

  • Airtable

  • HTML

+ more