Editorial and UX Writing Portfolio
POPSUGAR
Writing examples from my time at POPSUGAR.
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Come From Away on Broadway
Aided in UX writing for homepage, chatbot, and Felt app launch.
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CV
Experience & Expertise of Angelica Wilson
Baruch College / MA, Arts Administration
FEBRUARY 2016 - JUNE 2017, NEW YORK, NY
I’m an experienced marketing, advertising, content creation, and editorial professional who brings a refreshing perspective and keen eye for UX and editorial writing. From my WFH desk in my hometown of New York City, over 15 million visitors have read my words at POPSUGAR alone. With my innovative ideas, ability to quickly spot the latest trends, experience using analytics to guide content strategy, and my passion for communication in all its forms, I’d be delighted to speak with you about how I can contribute to your organization.
AUGUST 2016 - PRESENT, NEW YORK, NY
AMWLOVES / Writer & Yoga Instructor
Freelance content creator and writer for established companies in the beauty, fitness, and wellness industries
Yoga and meditation coach for Y7, Core by Hyperice, OMstars, Form+Flow, HealHaus, and Drunk Yoga
Written for POPSUGAR, ARTHOUSE (digital marketing agency), and Drunk Yoga
MAY 2021 - JUNE 2022, NEW YORK, NY
Wrote SEO optimized editorial and commerce stories, each week, across fitness, beauty, and fashion verticals
Edited freelance and in-house stories daily
Pitched commerce and editorial content to the respective leads
Identified and reported on current and upcoming trends among Millennial and Gen Z audiences
Over 15 million readers within a year
MARCH 2018 - MARCH 2019, NEW YORK, NY
ARTHOUSE / Assistant Producer
Built websites, digital ads, and newsletters from developer templates (ex: ComeFromAway)
Managed Ad campaign assets, timelines, and budgets
Worked collaboratively across departments (including creative team) to complete projects in a timely manner within a tight-turnaround/startup environment
JULY 2017 - MARCH 2018, BROOKLYN, NY
BAM (Brooklyn Academy of Music) / Marketing Intern
Managed marketing asset production
Co-managed all social media platforms, incl. content creation
Supported marketing team in UGC management
Additional skills include:
Google Suite (incl. Google Analytics)
Microsoft Office 365 (incl. Word, Excel, PowerPoint)
Photoshop (Basic Skills)
Slack
Airtable
HTML
+ more